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    Cruelty Free

    Made In The USA

    Female Founded

    SKIN HEALTH IS YOUR WEALTH.
    DON’T BE TOXIC!
Who WE Are

About Us

Our journey began when our precious child suffered from severe skin allergies, her tiny hands and fingernails inflamed and dry.

Puzzled by the cause, we discovered that seemingly harmless products like soaps and lotions contained hidden irritants.

This revelation prompted us to switch to clean, toxin-free alternatives, which significantly improved her condition. ...

we can do better

Cleaner, greener practices

organic formulas

Beauty without compromise

what we put on our skin

Pure and healthy formulas

Ethical

We believe that beauty should not come at the expense of animals or the environment. Our products are formulated without any animal-derived ingredients and are cruelty free, ensuring that no innocent lives are harmed in the name of beauty.

Skincare Benefits

Our products are enriched with nourishing and skin-loving ingredients. Botanical extracts, vitamins and antioxidants to enhance your natural beauty.

Inclusive

We celebrate diversity and inclusivity. Express your own unique beauty with clean paraben free makeup and skin care.

Jennifer T. Haley

MD FAAD - Board Certified Dermatologist

"As a Board Certified Dermatologist for 20 years devoted to promoting healthy skin, I enthusiastically recommend this multifunctional concealer. Its vegan, cruelty-free formula flawlessly conceals under-eye circles, uneven skin tone, and acne scars with precision. The oil-free, ultra-lightweight formulation ensures a flawless, no-makeup look without settling into fine lines. Notably paraben-free, enriched with botanicals and antioxidants, it not only covers but also shields skin from environmental toxins, contributing to overall skin health. This is my go-to concealer for all skin types."